𝐒𝐞𝐧𝐢𝐨𝐫 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 / 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 / 𝐃𝐞𝐩𝐮𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫

Position: Senior Officer / Asst. Manager / Deputy Manager

Department: Marketing

Responsibilities & Context:

• Lead creative copy development for integrated brand, product and corporate communication campaigns.

• Develop campaign concepts, headlines, taglines, key messages and communication territories aligned with business objectives.

• Create high-impact copy for social media, digital platforms, websites, advertising and promotional materials.

• Craft scripts for digital videos, brand films, product films, AVs and other multimedia content.

• Build compelling brand stories that translate product benefits and business propositions into relevant consumer messages.

• Drive product-launch and promotional communication with clear, persuasive and conversion-focused messaging.

• Ensure consistent brand tone, language, terminology and messaging across all communication touchpoints.

• Translate marketing briefs and business requirements into sharp, audience-relevant creative communication.

• Optimize copy using campaign performance, audience response and digital engagement insights.

• Review and refine creative content for grammar, accuracy, cultural relevance, claims and brand compliance.

• Partner with designers, marketers, digital teams and business stakeholders to deliver integrated creative outputs on time.

• Support internal, employer-branding and corporate communication with professional, engaging and reputation-aligned content.

Educational Qualification:

• Bachelor’s degree from a recognized university. Preferred major: English, Marketing, Mass Communication, Journalism, Media Studies, Advertising.

Experience

• 3-7 years of progressive experience in copywriting, creative communication, advertising, digital content or brand communication. Appointment as Assistant Manager or Deputy Manager should reflect demonstrated experience, portfolio strength and leadership maturity.

• Experience in a reputed advertising/creative agency, diversified corporate group, FMCG, consumer durables, retail, lifestyle, digital business or other brand-driven organization in Bangladesh is preferred.